Cocktails and Cannabis
There are many (conspiracy) theories surrounding the cannabis legalization movement. From Big Pharma and Big Tobacco to drug cartels and government entities, all of whom have a fairly significant stake in the game of who can capture enough market share to keep investors pleased.
But often left to the outskirts is Big Alcohol, which has as much, if not more, to lose than the above. While the ongoing pandemic has resulted in more Utahns drinking alcohol, cannabis infused drinks are taking off across the world in locales of legal consumption. During a recent hearing, the Salt Lake Tribune reported that, “Utah Department of Beverage Control Commission Chairman Tom Jacobson said operational costs for the DABC have also gone up this year, similar to other wholesale and retail businesses, with higher supply chain and fuel costs and increased labor expenses. But even still, those investments were projected to net more revenue for Utahns this year. Willford said the DABC returned $214 million to the state’s general fund last year and said 2021 was ‘on track to do much more than that.’”
With celebrities and popular websites touting cannabis cocktails, especially during the end of year holiday season, it makes sense for the alcohol industry to worry. But rather than competition, they could focus on collaborative partnerships within sister industries – although demystifying a lot of rumors around cannabis remains an uphill battle. Considering the benefits (and profitability) of such pairings, it seems only natural one would prefer to see the positives of unity over the negatives of separatism.
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As the fastest-growing THC beverage on the market to date and the #1 selling THC beverages in California, Cann is committed to delivering high-quality, better-for-you beverage alternatives to alcohol. Each of Cann's products include 2 mg of THC and 4 mg of CBD, designed to deliver a light, uplifting social buzz, without the hangover and with fewer calories than a glass of wine or can of hard seltzer.
Unlike most cannabis edibles and beverages, which typically offer higher doses of THC, Cann provides an approachable microdose that gives consumers full control over their experience. Cann's social tonics are also available in Massachusetts in four delicious flavors: Lemon Lavender, Grapefruit Rosemary, Blood Orange Cardamom and Cranberry Sage, which features locally sourced cranberry juice from Massachusetts, and are sold in six-packs of 8 ounce cans and four-packs of 12 ounce cans.
Luke Anderson, co-founder of Cann, told Forbes that his company’s cannabis-infused beverages are primarily geared as a substitute for alcohol. But in the right situation, pairing the two can set the tone for a festive evening.
“We’re also a brand that says ‘screw it’ every so often for a special occasion,” he writes in an email. “While mixing cannabis and alcohol has had a bad reputation in the past, we think that when you carefully moderate both it can be a delightfully indulgent (and safe) experience.”
With some discretion, mixing cannabis and alcohol can put a new spin on holiday cheer that lasts well into the evening.
“Kate [Hudson] and I developed the recipe for the Cann-berry Vodka to be mild and sessionable, so that if you drink three of them you only consume 6 mg THC and 3 shots total,” he adds. “Instead of being so high that you can’t socialize, or so drunk that you get sloppy, you can experience a delightfully fun buzz without the painful hangover that would come with twice as much booze.”
Wondering how a cannabis beer compares to a hard seltzer? Check out this video from That High Couple, a married couple living in Hollywood named Alice and Clark, who showcase innovative new cannabis products, take on the Internet's headiest challenges, and build a community around the benefits of cannabis with a deep appreciation for all things dank. Sounds like our kind of people.